How quickly can I expect to see results from this YouTube ads funnel?

Based on our case study, you'll see immediate traffic and data collection, but the compounding effect means conversions happen at different intervals - some immediately, some within weeks, and others within months.

What's the minimum budget needed to test this YouTube ads strategy?

While specific budget amounts weren't mentioned in our case study, the focus is on achieving the lowest cost per click through strategic targeting and retargeting rather than high ad spend.

How important is the transparent pricing element on the thank you page?

Critical. Showing pricing immediately eliminates unqualified prospects and ensures you're not wasting time on calls with people who can't afford your services, making your sales process much more efficient.

Can this system work for e-commerce businesses or just coaching?

The case study mentions this works for both coaching businesses and e-commerce. The principles of retargeting, relationship building, and strategic follow-up apply across business types.

What makes YouTube ads better than Facebook or Google ads for this approach?

YouTube ads run on the Google network, giving you access to users with YouTube Premium who don't see traditional pre-roll ads. Plus, you can retarget video viewers across the entire Google ecosystem.

How do I set up the retargeting pixels across multiple platforms?

The case study uses strategic data and pixels on the landing page, along with tools like Data Shopper to collect visitor information for retargeting across Facebook, Instagram, Twitter, and other platforms.

What should the YouTube video on the thank you page contain?

Keep it short and to the point (show a timer), focus on relationship building, and you can make it public or unlisted. The goal is to build trust before prospects see your pricing.

How does the survey form qualification process work?

After prospects have been through your retargeting sequence, use a survey to gather more information. Qualified prospects can schedule immediately, while unqualified ones enter an education funnel to prepare them for future conversion.

What's the difference between the organic video strategy and paid retargeting?

The system creates a powerful combination where your organic videos appear as recommended content while your paid retargeting ads show up in feeds, giving you multiple touchpoints with the same prospects.

How do I know if someone is ready to convert in this system?

The compounding effect means prospects self-select by engaging with your emails, watching your content, and eventually clicking through to schedule or purchase when they're ready, rather than you trying to force timing.

How to Get Leads Using YouTube Ads – Case Study for Coaches

Key Takeaway

This coaching business achieved $152,000 in revenue last month using our exact salesunnel system that transforms YouTube ad views into paying customers. Here's what makes this case study unique:

Multi-platform retargeting strategy: YouTube + Google + Facebook + Instagram + Twitter
Strategic data collection: Using pixels and Data Shopper to capture visitor information
3-tier ad approach: Audience building → Subscriber growth → Landing page conversions
Transparent pricing system: Pre-qualifying leads before calls to eliminate time waste
Compounding effect: Automated follow-up creating multiple conversion windows

Quick Context: Established coaching business wanting to expedite growth with paid ads
Method Used: The salesunnel - our proven funnel system for lowest cost per click
Time Required: Ongoing automated system with immediate results
Key Result: $152,000 generated in just one month

Hey there, my name is Brad Smith, owner of Automationlinks. I've been doing this marketing stuff for the last 10 years and have worked with over 2,500 brands. In my videos I share my screen and break down this sales funnel so you can copy and paste it and use it for your business.

The Challenge: Scaling Beyond Organic Growth

This particular coaching business had been in business for a few years now but they wanted to really expedite their growth with some paid ads. They had built a solid foundation organically, but were ready to scale systematically using paid advertising.

The challenge was creating a system that could:

Generate high-quality leads at the lowest cost per click
Build relationships with potential customers across multiple touchpoints
Pre-qualify prospects to avoid wasting time on unqualified calls
Create a compounding effect where prospects convert at different stages

Why We Started With YouTube Ads First

We decided to start focusing on YouTube first, and what's really cool about YouTube is when you set up YouTube ads you actually set them up on the Google ad network. This gives us incredible reach because a lot of people have YouTube Premium now so they don't see those ads before their video, especially the higher-end buyers that can afford it.

The Strategic Advantage: If prospects watch a YouTube video, we can then retarget them on the Google networks because our ads will still show there even if they have YouTube Premium.

The 3-Tier YouTube Ad Strategy That Generated Results

Here's exactly how we structured the ad campaigns:

Ad Number One: Audience Building with YouTube Search Ads

The first ad type actually just brings in the audience on a YouTube search ad. This targets people actively searching for solutions in the coaching space.

Ad Number Two: Subscriber Growth

The second ad specifically focuses on getting viewers to subscribe to the YouTube channel, building our owned audience.

Ad Number Three: Landing Page Conversions

The third ad drives traffic directly to our high-converting landing page where the real magic happens.

The Landing Page and Data Collection Strategy

With any ad I always recommend sending them to a landing page so you can build a better relationship. But here's the crucial part - once somebody hits the landing page we want to set up strategic data and pixels so we can retarget them.

Case Study Insight: Strategic pixel placement enables retargeting across all platforms
What Happened: We installed tracking on Facebook, Instagram, Twitter, and other platforms
Time to Results: Immediate data collection starts from first visitor
Tools/Methods Used: Landing page pixels, Data Shopper, retargeting setup

If we can retarget them we can show our ads on Facebook, Instagram, Twitter, any other software out there so we can build a better relationship. Also, if they watch any of our YouTube videos and or hit the landing page, we also want to send them so we can retarget them on YouTube and Google as well.

How Our Retargeting Appears Across Platforms

On YouTube, this retargeting creates powerful visibility. Since I've watched other coaching videos, I'm going to see my videos here as well, so that way I'm showing up as a recommended organic video. But prospects also see the new ad types where you can just set up an ad that would be a display ad that would show on Google, Gmail, display network.

The Multi-Touch Approach: Prospects see other ads down below where there's actually buttons. You can set up an ad that says "watch" where you can watch the whole video or "visit" to get to that landing page. If prospects do go to one of these videos that are organic, they can also show up as a recommended video over on the side.

For more insights on advanced retargeting strategies, see our complete retargeting guide.

The Magic of the Thank You Page Strategy

From the landing page, we need to send a series of strategic emails to build a better relationship and get them back to the landing page to either schedule or purchase if you're e-commerce. But the magic happens after this opt-in page.

After they fill out the form, we want to send them to a strategic thank you page. On this page it's going to say check your email - that will help increase your open rates. But then what we want to do is add an organic YouTube video here to build a better relationship.

Case Study Insight: Thank you page video increases conversion rates significantly
What Happened: Added relationship-building video with timer showing length
Time to Results: Immediate engagement increase on thank you page
Tools/Methods Used: Unlisted YouTube videos, timer display, transparent pricing

You can save this video as public or you can even keep it as unlisted. One magic trick that I think increases conversions is showing a timer here making sure they know it's short and to the point. If it's long and something that they don't have time for, they won't watch.

Pre-Qualifying With Transparent Pricing

But then what we want to do is actually let them see the price so they don't waste any time. The page that shows them the price ensures you don't waste any time doing a call or getting them to a page and they actually can't afford it.

Now they're going to see the course pricing and they know it's a fit or not before they schedule. So that's what we want to do here is quickly get them to this page, show them the price, and then allow them to buy if we want. If they don't, we're going to have these strategic emails to get them to come back.

Strategic Benefit: This eliminates unqualified prospects early in the funnel while allowing qualified prospects to self-select for higher-value conversations.

Building Long-Term Relationships Through Email Strategy

After the initial interaction, we want to eventually send them to our newsletter page so they can subscribe to our newsletter so we can stay in touch. After they subscribe to the newsletter page we want to make sure we're following up with them weekly through some automated emails.

For detailed email automation strategies, check out our email marketing system guide.

Then we also want them to see these YouTube videos and the retargeting ads over and over. When they're ready, we're going to offer that link where they can actually find that in our retargeting ad or if they just are on the YouTube feed they're going to see it in the YouTube feed as well. You can see here they can just click watch or sign up and immediately go and just sign up for our offer.

The Compounding Effect: Multiple Conversion Windows

Here's where the real power of this system shows up. From there when they are ready this is going to be a compounding effect. Somebody that's never heard of you - they'll see the price, they'll either buy or they won't, and then they're going to see you again. They're going to see your emails, then they'll either schedule or they won't.

Case Study Insight: Multiple touchpoints create conversion opportunities over time
What Happened: Prospects convert at different stages - immediate, weekly, monthly
Time to Results: Some sign up immediately, others within weeks or months
Tools/Methods Used: Email sequences, retargeting ads, organic content, survey forms

At some point you're going to have a few people signing up right away, some people signing up next week, and a few people signing up next month. That's where we want to send them to a survey form to get more information from them. If they qualify, allow them to schedule and buy. They don't qualify, we can put them into this education funnel to hopefully they learn and they take those next steps to be able to improve their business before so they can come back and schedule when they ready and when they're qualified.

Results: $152K in 30 Days

This systematic approach generated $152,000 for the coaching business in just one month. The key was building a good system where you're bringing in a new audience from YouTube and YouTube ads, building a relationship with them, and retargeting them across multiple platforms.

The success came from:

Strategic multi-platform retargeting
Transparent pricing that pre-qualified prospects
Relationship-building content on thank you pages
Automated follow-up sequences
Multiple conversion windows creating compounding results

For businesses looking to implement a similar system, our Social Sales System provides the complete framework.

Next Steps: Implementing Your Own $152K System

This case study demonstrates the power of building a systematic approach to YouTube advertising that focuses on relationship building and strategic retargeting. The key is creating multiple touchpoints that allow prospects to convert when they're ready, not when you're pushing.

To implement a similar system for your business:

Set up your YouTube ad campaigns with the three-tier approach
Create strategic landing pages with proper pixel tracking
Develop relationship-building content for your thank you pages
Build automated email sequences for long-term nurturing
Implement transparent pricing to pre-qualify prospects

Want the complete system that takes a new visitor to a lead to a customer? The full blueprint that generated these results is available through our Social Sales System.

Get more case studies and implementation strategies: Subscribe here

Case Study Summary: This coaching business transformation shows how strategic YouTube advertising combined with multi-platform retargeting and transparent pricing can generate significant revenue growth. The $152,000 monthly result came from building systems that nurture prospects over time rather than relying on immediate conversions.

How quickly can I expect to see results from this YouTube ads funnel?
Based on our case study, you'll see immediate traffic and data collection, but the compounding effect means conversions happen at different intervals - some immediately, some within weeks, and others within months.
What's the minimum budget needed to test this YouTube ads strategy?
While specific budget amounts weren't mentioned in our case study, the focus is on achieving the lowest cost per click through strategic targeting and retargeting rather than high ad spend.
How important is the transparent pricing element on the thank you page?
Critical. Showing pricing immediately eliminates unqualified prospects and ensures you're not wasting time on calls with people who can't afford your services, making your sales process much more efficient.
Can this system work for e-commerce businesses or just coaching?
The case study mentions this works for both coaching businesses and e-commerce. The principles of retargeting, relationship building, and strategic follow-up apply across business types.
What makes YouTube ads better than Facebook or Google ads for this approach?
YouTube ads run on the Google network, giving you access to users with YouTube Premium who don't see traditional pre-roll ads. Plus, you can retarget video viewers across the entire Google ecosystem.
How do I set up the retargeting pixels across multiple platforms?
The case study uses strategic data and pixels on the landing page, along with tools like Data Shopper to collect visitor information for retargeting across Facebook, Instagram, Twitter, and other platforms.
What should the YouTube video on the thank you page contain?
Keep it short and to the point (show a timer), focus on relationship building, and you can make it public or unlisted. The goal is to build trust before prospects see your pricing.
How does the survey form qualification process work?
After prospects have been through your retargeting sequence, use a survey to gather more information. Qualified prospects can schedule immediately, while unqualified ones enter an education funnel to prepare them for future conversion.
What's the difference between the organic video strategy and paid retargeting?
The system creates a powerful combination where your organic videos appear as recommended content while your paid retargeting ads show up in feeds, giving you multiple touchpoints with the same prospects.
How do I know if someone is ready to convert in this system?
The compounding effect means prospects self-select by engaging with your emails, watching your content, and eventually clicking through to schedule or purchase when they're ready, rather than you trying to force timing.

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How to Get Leads Using YouTube Ads – Sales Funnel Case Study for Coaches