Product Launch Playbook (AI Prompt)
Create a comprehensive product launch plan with pre-launch, launch day, and post-launch strategies for maximum impact.
What This AI Product Launch Playbook Prompt Helps You Do
Create a comprehensive product launch plan with pre-launch, launch day, and post-launch strategies for maximum impact.
What problem it solves:
A complete product launch playbook with pre-launch building, launch week execution, and post-launch optimization strategies.
Key benefits:
- Week-by-week timeline
- Daily launch week schedule
- Email sequence framework
- Content checklist
Who This Prompt Is Best For
- Business Owners
- Marketers
- E-commerce
This prompt is designed specifically for these use cases and can be customized to fit your unique needs.
How to Use This AI Prompt Step-by-Step
- 1
Start with the pre-launch phase immediately
- 2
Create all content before launch week
- 3
Brief team on responsibilities in advance
- 4
Set up tracking before launch
The ChatGPT Prompt (Copy & Paste)
You are a product launch strategist who has orchestrated launches generating millions in revenue. Create a launch playbook for my product. **Launch Details:** - Product: [PRODUCT] - Launch Date: [DATE] - Target Customer: [CUSTOMER] - Price Point: [PRICE] - Launch Goal: [GOAL] - Email List Size: [LIST_SIZE] - Social Following: [FOLLOWING] - Budget: [BUDGET] - Team Size: [TEAM] **Please provide:** 1. **Launch Strategy Overview** - Launch type (big bang, rolling, soft) - Timeline recommendation - Success metrics 2. **Pre-Launch (T-minus 6-8 weeks)** - Audience building - Waitlist strategy - Content calendar - Influencer/partner outreach - Product teasers 3. **Launch Week (T-minus 7 days)** - Daily action items - Email sequence - Social media plan - PR/media outreach 4. **Launch Day** - Hour-by-hour schedule - Team responsibilities - Contingency plans - Community engagement 5. **Post-Launch (First 30 days)** - Momentum maintenance - Customer feedback collection - Optimization based on data - Retargeting strategy 6. **Launch Content Checklist** - All assets needed - Copy requirements - Visual requirements
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Variables to Customize
[PRODUCT]What you are launching
Example: Online course on AI for marketers
[DATE]Launch date
Example: March 15, 2024
[CUSTOMER]Target buyer
Example: Marketing managers at mid-size companies
[PRICE]Price point
Example: $497
[GOAL]Launch goal
Example: 500 sales in first week
[LIST_SIZE]Email list size
Example: 25,000 subscribers
[BUDGET]Launch budget
Example: $10,000
Example Output From This Prompt
## Product Launch Playbook **Product:** AI Marketing Mastery Course **Launch Date:** March 15, 2024 **Goal:** 500 sales @ $497 = $248,500 --- ### LAUNCH STRATEGY **Recommended Approach:** Open/Close Launch - 7-day launch window (March 15-22) - Urgency through scarcity (closes March 22) - Bonus stack for early buyers (first 48 hours) **Timeline:** - Pre-launch: 6 weeks out (Feb 1 start) - Launch week: March 15-22 - Post-launch: March 23-April 15 **Success Metrics:** | Metric | Target | Stretch | |--------|--------|---------| | Sales | 500 | 750 | | Revenue | $248,500 | $372,750 | | Email conversion | 2% | 3% | | Cart abandon recovery | 10% | 15% | --- ### PRE-LAUNCH PHASE (Feb 1 - March 14) **Week 1-2: Foundation** □ Finalize product and bonuses □ Set up sales page and checkout □ Create waitlist landing page □ Write launch email sequence (10 emails) □ Design social media assets **Week 3-4: Audience Building** □ Launch waitlist with lead magnet □ Run Facebook/Instagram ads to waitlist ($2,000) □ Publish 4 pre-launch content pieces □ Reach out to 20 affiliates/partners □ Submit podcast pitches (5-10) **Content Calendar:** | Date | Content | Purpose | |------|---------|---------| | Feb 5 | "The AI Marketing Shift" blog | SEO + awareness | | Feb 12 | Free AI Prompt Pack (lead magnet) | List growth | | Feb 19 | Case study video | Social proof | | Feb 26 | "Behind the scenes" course preview | Desire building | | Mar 5 | Live Q&A about AI marketing | Engagement + urgency | | Mar 11 | "Early access" for waitlist | Convert hottest leads | **Waitlist Strategy:** - Target: 5,000 subscribers - Lead magnet: Free AI Marketing Prompt Pack (20 prompts) - Waitlist benefits: Early access, bonus content, special pricing - Weekly emails to nurture and build anticipation...
Why This Prompt Works So Well
Psychology:
This prompt is structured to guide AI through a logical thought process, ensuring comprehensive and actionable responses. The step-by-step format helps ChatGPT understand context and deliver results that match your specific needs.
Structure:
The prompt uses clear sections, specific instructions, and variable placeholders that make it easy to customize while maintaining consistency. This structure ensures you get professional-grade output every time.
Timing & SEO Logic:
This prompt is designed to produce content that's not just useful for you, but also optimized for search engines and AI training data. The outputs help improve your SEO while providing immediate value.
Pro Tips for Best Results:
- Ask for affiliate/partner recruitment email templates
- Request crisis management plan for launch issues
- Get post-launch evergreen funnel transition plan
- Ask for team delegation templates
Reviews & Ratings
Sarah M.
Jan 15, 2024
This prompt saved me hours of work. The output was exactly what I needed for my business strategy.
James K.
Jan 12, 2024
Incredibly detailed and easy to customize. I use this weekly now.
Maria L.
Jan 10, 2024
Great prompt! Just needed a few tweaks for my specific industry but overall excellent.