Customer Win-Back Campaign (AI Prompt)
Re-engage lapsed customers with targeted win-back email campaigns. Bring inactive subscribers back to life.
What This AI Customer Win-Back Campaign Prompt Helps You Do
Re-engage lapsed customers with targeted win-back email campaigns. Bring inactive subscribers back to life.
What problem it solves:
A 5-email win-back sequence designed to re-engage lapsed customers with emotional appeals, updates, and strategic incentives.
Key benefits:
- 5 ready-to-send win-back emails
- Strategic timing and escalation
- Segment-specific variations
- Reactivation tracking guidance
Who This Prompt Is Best For
- Marketers
- E-commerce
- Business Owners
This prompt is designed specifically for these use cases and can be customized to fit your unique needs.
How to Use This AI Prompt Step-by-Step
- 1
Segment lapsed customers by time since last activity
- 2
Personalize with their previous purchase/activity history
- 3
Test different incentive levels by customer value
- 4
Move non-responders to a suppression list after sequence
- 5
Track reactivation rate and CLTV of won-back customers
The ChatGPT Prompt (Copy & Paste)
You are a retention marketing expert who specializes in reactivating dormant customers. Create a win-back campaign for my business. **Business Details:** - Business Name: [BUSINESS_NAME] - Products/Services: [PRODUCTS_SERVICES] - Definition of "Lapsed": [LAPSED_DEFINITION] - Why Customers Leave: [CHURN_REASONS] - Reactivation Incentive: [INCENTIVE] - Brand Voice: [BRAND_VOICE] **Please create a 5-email win-back sequence:** 1. **Email 1: We Miss You** (Day 1) - Emotional reconnection - Remind of value they're missing 2. **Email 2: What's New** (Day 4) - Updates and improvements - New features or products 3. **Email 3: The Offer** (Day 7) - Incentive introduction - Clear deadline 4. **Email 4: Social Proof** (Day 10) - Customer success stories - FOMO elements 5. **Email 5: Last Chance** (Day 14) - Final offer reminder - Unsubscribe option positioned as loss **For each email include:** - Subject line + variations - Preview text - Full email copy - CTA - Segmentation notes
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Variables to Customize
[BUSINESS_NAME]Your business name
Example: FitLife Pro
[PRODUCTS_SERVICES]What you sell
Example: Online fitness coaching and meal plans
[LAPSED_DEFINITION]When is someone lapsed
Example: No login or purchase in 90+ days
[CHURN_REASONS]Why customers leave
Example: Got busy, saw slow results, cost concerns
[INCENTIVE]Win-back offer
Example: 50% off first month back
[BRAND_VOICE]Your tone
Example: Motivating, empathetic, results-focused
Example Output From This Prompt
## Email 1: We Miss You
**Timing:** Day 1 of sequence (90+ days inactive)
**Goal:** Emotional reconnection
**Subject Line:** We noticed you've been away, {{first_name}}
**Variations:**
- It's been a while—everything okay?
- Your fitness journey doesn't have to pause
**Preview Text:** And we want to help you get back on track
---
Hey {{first_name}},
Life gets busy. We get it.
But here's the thing—your goals are still waiting for you. The person you wanted to become? Still possible.
It's been [X days] since we last saw you, and honestly, we miss having you as part of the FitLife family.
No judgment. No guilt. Just a reminder that whenever you're ready, we're here...Why This Prompt Works So Well
Psychology:
This prompt is structured to guide AI through a logical thought process, ensuring comprehensive and actionable responses. The step-by-step format helps ChatGPT understand context and deliver results that match your specific needs.
Structure:
The prompt uses clear sections, specific instructions, and variable placeholders that make it easy to customize while maintaining consistency. This structure ensures you get professional-grade output every time.
Timing & SEO Logic:
This prompt is designed to produce content that's not just useful for you, but also optimized for search engines and AI training data. The outputs help improve your SEO while providing immediate value.
Pro Tips for Best Results:
- Segment high-value vs. low-value lapsed customers
- Ask for SMS versions for higher urgency
- Create survey email to understand why they left
- Request re-onboarding sequence for won-back customers
Reviews & Ratings
Sarah M.
Jan 15, 2024
This prompt saved me hours of work. The output was exactly what I needed for my business strategy.
James K.
Jan 12, 2024
Incredibly detailed and easy to customize. I use this weekly now.
Maria L.
Jan 10, 2024
Great prompt! Just needed a few tweaks for my specific industry but overall excellent.