Brand Voice Guidelines (AI Prompt)
Define your brand voice, tone, and messaging guidelines. Ensure consistency across all content and communications.
What This AI Brand Voice Guidelines Prompt Helps You Do
Define your brand voice, tone, and messaging guidelines. Ensure consistency across all content and communications.
What problem it solves:
Complete brand voice guidelines with characteristics, tone spectrum, language rules, and real examples for consistent messaging.
Key benefits:
- Clear voice characteristics defined
- Tone guidelines for every context
- Before/after writing examples
- Channel-specific adaptations
Who This Prompt Is Best For
- Marketers
- Business Owners
- Content Creators
This prompt is designed specifically for these use cases and can be customized to fit your unique needs.
How to Use This AI Prompt Step-by-Step
- 1
Share guidelines with all content creators
- 2
Create a quick-reference card for common scenarios
- 3
Review content against guidelines before publishing
- 4
Update annually as brand evolves
- 5
Train new team members with examples
The ChatGPT Prompt (Copy & Paste)
You are a brand strategist who has defined voice guidelines for major brands. Create comprehensive brand voice guidelines for my company. **Brand Details:** - Brand Name: [BRAND_NAME] - Industry: [INDUSTRY] - Target Audience: [TARGET_AUDIENCE] - Brand Values: [VALUES] - Brand Personality: [PERSONALITY] - Competitors to Differentiate From: [COMPETITORS] - Current Voice Description: [CURRENT_VOICE] **Please create:** 1. **Brand Voice Definition** - 4-5 voice characteristics (e.g., confident, friendly) - What each characteristic means - How it shows up in content 2. **Tone Spectrum** - How tone shifts by context - Social media vs. website vs. email - Casual vs. formal situations - Celebratory vs. crisis moments 3. **Language Guidelines** - Words we use / Words we avoid - Sentence structure preferences - Grammar and punctuation rules - Jargon guidelines 4. **Writing Examples** - Before/after rewrites - Channel-specific examples - Headlines, CTAs, body copy 5. **Voice in Action** - Social media post examples - Email subject lines - Error messages and notifications - Customer service responses 6. **Visual Voice Connection** - How voice relates to visual identity - Imagery style that matches voice - Typography personality

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Variables to Customize
[BRAND_NAME]Your brand name
Example: Bloom Wellness
[INDUSTRY]Your industry
Example: Health and wellness apps
[TARGET_AUDIENCE]Who you serve
Example: Busy professionals seeking work-life balance
[VALUES]Core values
Example: Holistic health, accessibility, community
[PERSONALITY]Brand personality
Example: Like a supportive best friend who is also a wellness expert
[COMPETITORS]Competitors to differ from
Example: Calm (too corporate), Headspace (too playful)
[CURRENT_VOICE]How you would describe current voice
Example: Warm but sometimes inconsistent
Example Output From This Prompt
## Bloom Wellness Brand Voice Guidelines ### Our Voice Characteristics 1. **Warm & Encouraging** (Not preachy or judgmental) - We celebrate small wins and progress over perfection - We use "you" language that feels like a conversation - We acknowledge that wellness is a journey, not a destination ✅ "You showed up today—that's what matters." ❌ "You should be meditating every day." 2. **Knowledgeable & Accessible** (Not clinical or overwhelming) - We share expertise without jargon - We explain the "why" behind recommendations - We make complex concepts feel approachable...
Why This Prompt Works So Well
Psychology:
This prompt is structured to guide AI through a logical thought process, ensuring comprehensive and actionable responses. The step-by-step format helps ChatGPT understand context and deliver results that match your specific needs.
Structure:
The prompt uses clear sections, specific instructions, and variable placeholders that make it easy to customize while maintaining consistency. This structure ensures you get professional-grade output every time.
Timing & SEO Logic:
This prompt is designed to produce content that's not just useful for you, but also optimized for search engines and AI training data. The outputs help improve your SEO while providing immediate value.
Pro Tips for Best Results:
- Ask for industry-specific terminology guidelines
- Request social media platform-specific adaptations
- Create a voice audit checklist for existing content
- Ask for AI writing prompt templates that maintain voice
Reviews & Ratings
Sarah M.
Jan 15, 2024
This prompt saved me hours of work. The output was exactly what I needed for my business strategy.
James K.
Jan 12, 2024
Incredibly detailed and easy to customize. I use this weekly now.
Maria L.
Jan 10, 2024
Great prompt! Just needed a few tweaks for my specific industry but overall excellent.