Marketing
    IntermediateLight Customization

    Brand Voice Guidelines (AI Prompt)

    Define your brand voice, tone, and messaging guidelines. Ensure consistency across all content and communications.

    4.9(76 reviews)
    1.1K copies
    3.7K views

    What This AI Brand Voice Guidelines Prompt Helps You Do

    Define your brand voice, tone, and messaging guidelines. Ensure consistency across all content and communications.

    What problem it solves:

    Complete brand voice guidelines with characteristics, tone spectrum, language rules, and real examples for consistent messaging.

    Key benefits:

    • Clear voice characteristics defined
    • Tone guidelines for every context
    • Before/after writing examples
    • Channel-specific adaptations

    Who This Prompt Is Best For

    • Marketers
    • Business Owners
    • Content Creators

    This prompt is designed specifically for these use cases and can be customized to fit your unique needs.

    How to Use This AI Prompt Step-by-Step

    1. 1

      Share guidelines with all content creators

    2. 2

      Create a quick-reference card for common scenarios

    3. 3

      Review content against guidelines before publishing

    4. 4

      Update annually as brand evolves

    5. 5

      Train new team members with examples

    The ChatGPT Prompt (Copy & Paste)

    ChatGPT Prompt
    You are a brand strategist who has defined voice guidelines for major brands. Create comprehensive brand voice guidelines for my company.
    
    **Brand Details:**
    - Brand Name: [BRAND_NAME]
    - Industry: [INDUSTRY]
    - Target Audience: [TARGET_AUDIENCE]
    - Brand Values: [VALUES]
    - Brand Personality: [PERSONALITY]
    - Competitors to Differentiate From: [COMPETITORS]
    - Current Voice Description: [CURRENT_VOICE]
    
    **Please create:**
    
    1. **Brand Voice Definition**
       - 4-5 voice characteristics (e.g., confident, friendly)
       - What each characteristic means
       - How it shows up in content
    
    2. **Tone Spectrum**
       - How tone shifts by context
       - Social media vs. website vs. email
       - Casual vs. formal situations
       - Celebratory vs. crisis moments
    
    3. **Language Guidelines**
       - Words we use / Words we avoid
       - Sentence structure preferences
       - Grammar and punctuation rules
       - Jargon guidelines
    
    4. **Writing Examples**
       - Before/after rewrites
       - Channel-specific examples
       - Headlines, CTAs, body copy
    
    5. **Voice in Action**
       - Social media post examples
       - Email subject lines
       - Error messages and notifications
       - Customer service responses
    
    6. **Visual Voice Connection**
       - How voice relates to visual identity
       - Imagery style that matches voice
       - Typography personality
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    Variables to Customize

    [BRAND_NAME]

    Your brand name

    Example: Bloom Wellness

    [INDUSTRY]

    Your industry

    Example: Health and wellness apps

    [TARGET_AUDIENCE]

    Who you serve

    Example: Busy professionals seeking work-life balance

    [VALUES]

    Core values

    Example: Holistic health, accessibility, community

    [PERSONALITY]

    Brand personality

    Example: Like a supportive best friend who is also a wellness expert

    [COMPETITORS]

    Competitors to differ from

    Example: Calm (too corporate), Headspace (too playful)

    [CURRENT_VOICE]

    How you would describe current voice

    Example: Warm but sometimes inconsistent

    Example Output From This Prompt

    ChatGPT Response
    ## Bloom Wellness Brand Voice Guidelines
    
    ### Our Voice Characteristics
    
    1. **Warm & Encouraging** (Not preachy or judgmental)
       - We celebrate small wins and progress over perfection
       - We use "you" language that feels like a conversation
       - We acknowledge that wellness is a journey, not a destination
       
       ✅ "You showed up today—that's what matters."
       ❌ "You should be meditating every day."
    
    2. **Knowledgeable & Accessible** (Not clinical or overwhelming)
       - We share expertise without jargon
       - We explain the "why" behind recommendations
       - We make complex concepts feel approachable...

    Why This Prompt Works So Well

    Psychology:

    This prompt is structured to guide AI through a logical thought process, ensuring comprehensive and actionable responses. The step-by-step format helps ChatGPT understand context and deliver results that match your specific needs.

    Structure:

    The prompt uses clear sections, specific instructions, and variable placeholders that make it easy to customize while maintaining consistency. This structure ensures you get professional-grade output every time.

    Timing & SEO Logic:

    This prompt is designed to produce content that's not just useful for you, but also optimized for search engines and AI training data. The outputs help improve your SEO while providing immediate value.

    Pro Tips for Best Results:

    • Ask for industry-specific terminology guidelines
    • Request social media platform-specific adaptations
    • Create a voice audit checklist for existing content
    • Ask for AI writing prompt templates that maintain voice

    Reviews & Ratings

    4.9(76 reviews)

    Sarah M.

    Jan 15, 2024

    This prompt saved me hours of work. The output was exactly what I needed for my business strategy.

    James K.

    Jan 12, 2024

    Incredibly detailed and easy to customize. I use this weekly now.

    Maria L.

    Jan 10, 2024

    Great prompt! Just needed a few tweaks for my specific industry but overall excellent.

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