How to Use X (Twitter) for Beginners: Profile Optimization Strategy That Gets Customers

If you're new to X and want to actually grow your business, this is exactly where you need to start. I created my account just a few years ago and grown my business from using X, and I'm going to share the exact organic strategy that's gotten me results.

Quick Answer: Optimize your X profile before posting anything, focus on consistent branding that people will remember, and use the "support others first" strategy to build genuine connections that convert into customers.

Time Required: 30 minutes for initial setup, ongoing relationship building

Best For: Business owners new to X who want to get customers, not just followers

My name is Brad Smith, owner of Automation Links. I've been doing this marketing stuff for the last 10 years, working with over 2500 brands. I'm going to show you exactly the best place for you to start, how to get more followers, and actually how to get customers.

How to Research Before You Start Posting on X

Before I even create my first post, I always do research first. What I usually do is go and Google some things like "how to use X for beginners," and I go and try to do a little research before I actually start on a platform.

I'm also really enjoying using Grok to help me with these answers. When I ask Grok this, it gives me just a normal general way where if you're just starting, you've never started on X before, it's going to tell you to start from the very beginning: Sign up, verify, choose your username, set your profile picture, understand the features. This would be a really good way to do that.

For comprehensive X growth strategies, check out our X Advertising Blueprint.

Why Profile Optimization is the #1 Priority Before You Post

From there, what I like to do is go into my profile, and I want to encourage you to really optimize your profile here. Before you start even tweeting or posting, try to get a really strong image of yourself or your brand.

Profile Picture Strategy That Builds Trust

This is something that people are going to relate to that they're going to remember. Now, if you go and switch this and change this all the time, what I've noticed is people forget about you and they think you're a totally different account. If you're trying to build a following and people that trust you, like you, want to engage with you, keep this profile picture the same so they remember you.

Banner Selection: Business vs Personal Connection

The banner, I've played around with a banner quite a bit. A lot of people do business style banners here. I like to do something that is a hobby or something that I enjoy doing. So, my wife and I go on the boat a lot, and I talk about that. I talk about going on the boat, talk about working with my wife.

If you like pickle ball, do something of pickle ball there. If you like golf, something of golf. Now, if you want to keep it strictly business related, feel free to put some sort of business banner there.

For my YouTube channel, right here is a normal banner that you could put there. So, for YouTube, I like putting my business banner there, but for X, I like doing a hobby banner to make it more relatable. Something like this, something that's valuable.

Learn more about creating effective social media strategies in our Social Sales System.

How to Drive Traffic to Your Landing Page from X

Looking at this, this is the exact organic strategy that we use for our business - we try to get people to a landing page after they find us on X.

The more value, the more helpful you can be in these comments and posts, what's going to happen is people are going to see that I've liked a bunch of their posts. They're going to see that I followed them, and then their followers, the other people that are leaving comments, they're going to see that as well.

Key Point: The goal isn't just followers - it's getting qualified prospects to your landing page where you can capture leads and nurture them into customers.

How It Works: Provide genuine value in comments and posts, build relationships first, then naturally guide people to your business offerings.

Time to See Results: Immediate engagement, 30-90 days for significant business growth

Tools Needed: X account, landing page, email automation system

The "Support Others First" Strategy That Actually Works

If I go all the way to the top, they're going to see that I recently left a comment here and other people are going to start seeing that. So then what I could go do is I can go look at Jason's post here - I'm going to look at his profile. He serves people in business that want to win. This would be a great person that I would want to follow me.

So what I want to do is go support him first. And that's the biggest thing I want to teach you on X: go support others first. In return, they'll start supporting you back.

Critical Rule: Never Use AI for Comments

As a quick tip, do not use AI to write these comments. People can tell. Put in your own two cents. Provide value. Help by providing education. Share your experiences.

Content Strategy Based on Your Experience Level

Another quick tip: if you're brand new, talk about the journey of what you're building right now. If you're experienced, give lessons and education to people below you that can learn from you that you can provide value to as well.

For advanced X advertising strategies, explore our X Twitter Advertising Service.

Implementation Timeline: Your First 30 Days on X

Week 1: Complete profile optimization

• Professional/personal profile picture
• Strategic banner selection
• Compelling bio with clear value proposition

Week 2-3: Begin relationship building

• Find 10 accounts in your niche
• Leave genuine, valuable comments daily
• Share insights from your experience

Week 4+: Scale engagement while maintaining authenticity

• Increase daily interactions
• Start creating original content
• Guide engaged followers to your landing page

For detailed automation strategies, check out our Advertising Calculator to plan your growth.

Tools and Resources to Accelerate Your X Growth

Based on my experience helping over 2500 brands, here are the essential tools I recommend:

• Content Automation: HypeFury for managing posts efficiently
• CRM Integration: GoHighLevel for lead management
• Email Follow-up: MailerLite for nurturing relationships
• Website Creation: Duda for professional landing pages

Measuring Success: What to Track

Unlike vanity metrics, focus on business outcomes:

• Landing page visits from X traffic
• Email signups from X followers
• Actual customer conversations started
• Revenue attributed to X relationships

Learn more about tracking in our Marketing Services section.

Next Steps: Your X Success Action Plan

Based on what I've shared, here's exactly what you should do next:

1. Optimize your profile today using the strategies I outlined
2. Research your ideal connections using Google and Grok
3. Start supporting others first with genuine, valuable comments
4. Set up your landing page to capture leads from X traffic

If you need help with this, make sure that you check out the links I've provided. I've got some really good affiliates and referrals that will help you get a kickstart, a head start on this.

For the complete system on how to grow your X account with both organic strategies and ads, visit our Social Sales System Overview.

Key Takeaway: Success on X isn't about follower count - it's about building genuine relationships that convert into business opportunities. Start with authentic engagement, optimize for connection rather than promotion, and always provide value first.

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