How to Use Landing Pages to Get Leads: The 25% Conversion Rate Method Explained

The average website gets less than a 1% conversion rate - that's probably you. That means for every thousand website visitors, less than one person signs up. But what if I told you I've seen conversion rates jump to 25% by making just one strategic change?

I'm Brad Smith, owner of Automation Links, and I've been doing this marketing stuff for over 10 years, working with over 2500 brands. These videos are no fluff - I'm going to show you how you can do it as well. In today's post, I'm going to break down exactly how I'm able to increase conversion rates with three secret landing pages that increase conversions.

Use a three-page landing page sequence with educational videos, surveys for filtering leads, and strategic upsell offers to achieve 25% conversion rates.



Time Required: 2-5 hours to set up the complete system

Best For: Business owners who want to automate their lead generation and increase sales without more sales calls

Why Your Website Isn't Converting Visitors Into Leads

Did you know the average website gets less than a 1% conversion rate? Here's some results from last week from one of my clients I implemented this system for. They're a growing brand that's been in business for about a year and a half. They were able to get 16,000 views from a few marketing efforts on Twitter, YouTube and Google, and what happened was we got over 4,000 signups in the last week with a 25% conversion rate.

Your marketing has to be on point. Your marketing has to be exactly for your ideal customer. You have to be helpful, you have to be educating them, and then when you finally get them to the landing page, the copywriting needs to be on point and needs to promise that you're going to help them solve their pain point.

How Do I Know My Landing Page Is Working?

If you take a look at the average page time, this is a super important factor. This means your landing page - what you're saying on your landing page - is resonating with the visitors. Super important. If this was only 13 seconds or just a minute on page, it means all the people that are coming from your marketing efforts see the landing page, they don't resonate, and they don't want to sign up.

The Three Landing Page System That Gets 25% Conversion Rates

Landing Page #1: The Educational Hook

Here's what I want you to do for page number one - there are a couple important factors here:

Include a Timer: We want to give them a timer so they know that there's only a certain amount of time to get this offer.

1-2 Minute Video: We want to have a 1 to 2 minute video explaining exactly what they're going to receive if they give you their name and email.

Focused Copywriting: Then we need to put the most effort and focus in the copywriting here at the top. This needs to say "I know exactly what your pain point is. This free piece of education, this free guide, this free webinar - whatever you're giving away for free - is going to help you solve that."

In my system, I help you solve how to automate your business with three simple steps. What is something you can help your customers with for free so they get super high value and want to schedule or pay you?

Break Down Every Step: From there, we want to break down every single step that they're going to receive as soon as they fill out the form. Don't hide it from them - just be super clear and break it down.

Simple Opt-in Process: As soon as they hit this button, we want to be able to just do a popup and ask for their name and email. Try not to ask for too much information.

Landing Page #2: The Educational Follow-Up

On the next page, this is where I like to have an educational video about 2 to 5 minutes long. We also want to tell them "hey, it's not done - don't close this page. A few more things we need you to do here."

Direct Them to Email: In this video, you're going to tell them to go check their email and get that offer that you promised them. It should be in their inbox so they can go grab it.

Additional Value Promise: You also want to tell them that you're going to help them with more things. If you watch this video, I'm going to break down how you can also use this guide to accomplish something else - that's what you want to say in the video.

Survey Introduction: From there, we want to tell them to fill out the survey so we can give them more value. If they fill out the survey, this is only going to allow you to give them more value on the next step, but it's also going to help you figure out if it's the right person for you.

How to Use Surveys to Filter Your Perfect Customers

Now, based on their answers in some of these surveys, we want to either filter them. If somebody says for me that they're an agency or a coach, maybe I want to send them to my schedule page. If they say that they're maybe software and content, I want to sell them - send them to my upsell page.

You want to think and use a survey like this to help filter your ideal customer versus somebody that maybe wouldn't be a good fit to work with you.

Survey Tools: These surveys are built in GoHighLevel, and they allow you to set up custom variables, scoring, and ways for you to filter based on the different answers here. So I highly encourage you to use an automation system like that.

Landing Page #3: The Strategic Upsell

If they say that they're the perfect fit and whatever they filled out in these two to six questions here, you can send them to your schedule page. But this is where the magic happens.

For Non-Scheduling Leads: If they're not somebody you want to schedule - it may be somebody that isn't ready to buy from you right away - we're going to give them a special offer.

30-60 Second Video: What we want to do is one more video. This can be about 30 to 60 seconds long, and we're going to tell them that they can get everything from you at a lower cost.

The Conversion Secret: This is what's going to increase those conversion rates, help you stay off a ton of sales calls, and get people to automatically sign up. What you're doing is you're promising something of high value, you're giving it to them and educating them here, and then what you're saying is "if you pay now, you get the best offer ever."

Benefits Breakdown: That's where you want to go through and tell them all the benefits if they do sign up. This is exactly what they're going to get - they're going to save money, they're not going to see this offer again unless they go through the sales funnel. Make it easy for them to become a client.

Why You Should Give Your Best Offer on Landing Pages

I do want to encourage you to give them your best offer because you don't have to spend any time on sales calls convincing them. So give them that page - best offer so they sign up and give them the most value as possible.

For more insights on creating effective marketing strategies, check out our customized marketing plan resources.

Tools You Need to Build This System

To implement this three-page system effectively, you'll need:

• Landing Page Builder: I recommend using a system that allows you to create multiple connected pages
• Video Hosting: For your 1-2 minute educational videos
• Survey Tools: GoHighLevel works perfectly for this with custom variables and scoring
• Email Integration: To deliver the promised free content
• Analytics: To track your page time and conversion metrics

You can learn more about the complete system setup in our social sales system guide.

Free Landing Page Templates

Just like I promised, I've got these three pages as templates in GoHighLevel. If you sign up with my GoHighLevel link, my team will transfer these pages over to you so you can customize them and design them for your brand.

If you want the full system breakdown to see how it works from the marketing to the landing page to even the email automation follow-up, we automate that in an automation pack that you can use. Just respond back to our email and we'll send over this template so you can use it yourself.

Take Action Today

The secret to achieving 25% conversion rates isn't just having a single landing page - it's creating a strategic three-page sequence that educates, filters, and converts. By combining educational content, smart surveys, and strategic offers, you can turn your website from a 1% converter into a lead generation machine.

Remember: your marketing has to be helpful and educational, your copywriting needs to address specific pain points, and your follow-up system should filter leads automatically. When you implement this correctly, you'll spend less time on sales calls while generating more qualified leads.

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