AutomationLinks

Looking to improve the ROI of your Google Ads campaigns? Our digital marketing expert shares a comprehensive guide to managing new Google Ads accounts, with a focus on boosting quality score and achieving positive results within 6-12 months. Learn the step-by-step process for optimizing ad copy, landing pages, and account structure, and discover how ongoing monitoring and management can help you achieve success on this popular advertising platform.

Managing Google ads for customers involves a variety of tasks that require time and expertise to achieve optimal results. The process of creating and managing Google Ads campaigns starts with identifying the right keywords that will drive targeted traffic to the website. This requires a significant amount of research and analysis to identify the most relevant and cost-effective keywords that will maximize conversions while minimizing costs.

In addition to selecting the right keywords, negative keywords must also be identified to ensure that the ads are not triggered by irrelevant searches. This process involves analyzing search terms and adding negative keywords to exclude searches that are not relevant to the product or service being advertised.

Achieving a high-quality score for the Google Ads account is also a critical factor in lowering the cost per click. The quality score is a metric used by Google to determine the relevance and usefulness of an ad to a user's search query. By optimizing the ad copy, landing page, and overall account structure, the quality score can be improved, resulting in a lower cost per click.

Overall, managing Google Ads requires a significant amount of time and effort to achieve optimal results. Keyword research, negative keyword analysis, location targeting, and quality score optimization are all essential components of a successful Google Ads campaign. By partnering with a skilled and experienced Google Ads management team, businesses can maximize their return on investment and achieve their advertising goals.

Please view the approach AutomationLinks takes to build up your account and get you the best results from Google. 

Monthly Optimization:

1. Reevaluation of keywords: We will constantly monitor your performance and refine search terms for better optimization. 

2. Create new ad copy: We will iteratively come up with more ad copies based on search terms to improve your click-through rate and conversions.

3. Monitor quality score: We will monitor your keywords, ad groups and campaigns quality score to improve your account health and lower the avg. CPC.

4. Monitor audience targeting: We will monitor and adjust audience bids to focus on the highest converters.

3. Adjust bids: We will experiment with different bidding strategies to deliver the most conversions at the lowest CPA.

4. Adjust scheduling and geotargeting: We will adjust hourly and daily schedules, as well as, evaluate and adjust your geo-targeting to lower the CPA and increase conversion volume.

5. Monthly Reporting: We will deliver monthly reporting of campaign metrics and KPI’s

Important: Google Quality Score:

The Google quality score is a metric that Google uses to determine the relevance and usefulness of an ad to a user's search query. The quality score ranges from 1 to 10 and is calculated based on a number of factors, including ad relevance, expected click-through rate, and landing page experience.

When a new ad account is created, Google does not have enough information about the account's performance to accurately determine the quality score. As a result, Google tends to be cautious and charge a higher cost per click (CPC) to account for the uncertainty. This means that new accounts with low quality scores will typically have higher CPCs than established accounts with high quality scores.

However, as the account begins to accumulate performance data, Google becomes more confident in the account's ability to deliver relevant and high-quality ads. As a result, the quality score increases and the CPC decreases, which can lead to more cost-effective advertising.



By optimizing the ad copy, landing page, and overall account structure, the quality score can be improved over time. For example, if an ad has a low expected click-through rate, improving the ad's relevance to the target audience and adding relevant ad extensions can help increase the expected click-through rate and improve the quality score.

Overall, the quality score is an important factor in determining the cost and effectiveness of Google Ads campaigns. By working to improve the quality score over time, businesses can achieve a lower cost per click and maximize the ROI of their advertising campaigns.

When to expect a positive ROI?

When you create a new Google Ads account, Google does not have enough information about the account's performance to accurately determine the quality score. As a result, Google tends to be cautious and charge a higher cost per click (CPC) to account for the uncertainty. This means that new accounts with low quality scores will typically have higher CPCs than established accounts with high quality scores.

However, by optimizing the ad copy, landing page, and overall account structure, the quality score can be improved over time. This involves ongoing monitoring and management of the account, regular optimization of ad copy and landing pages, and strategic bidding and targeting.

Improving the quality score is not an overnight process. It can take 6-12 months or longer to see significant improvements in the quality score and start getting a positive ROI on a brand new Google Ads account. This is because it takes time to accumulate enough performance data for Google to accurately determine the relevance and usefulness of the ads. In addition, it takes time to identify and optimize the best performing keywords, ad copy, and landing pages.

While it may be tempting to expect immediate results from a new Google Ads account, it's important to have realistic expectations and a long-term strategy in place. By focusing on improving the quality score over time, businesses can achieve a lower cost per click and maximize the ROI of their advertising campaigns. With the right approach and ongoing management, a brand new Google Ads account can start to see positive results and a positive ROI within 6-12 months.

Are you ready to take your Google Ads campaigns to the next level and achieve a positive ROI within 6-12 months? Don't hesitate to contact AutomationLinks, your trusted partner for comprehensive Google Ads management services. Our expert team will provide you with customized solutions tailored to your specific needs, ensuring that you get the best results possible. From keyword research and ad copy creation to quality score optimization and ongoing account management, we've got you covered. Get in touch with AutomationLinks today and let us help you maximize your advertising success!