3 Simple Emails to Get More Sales

Frequently Asked Questions

If you have any type of brand and you’re not sending these three emails, you’re missing out.

This one email generated over $21,000 for us last month.

The goal is simple. Use emails to follow up, remind people of you and your brand, build better relationships, and get more sales.

Yes, my videos might be boring, but you’re going to learn something. You’re going to get more leads and make more money because these emails are proven to work.



Let’s not wait any longer. Let’s dive in.

The Two Different Types of Emails

There are two different types of emails you want to be sending.

If you’re a B2B business, you want to make sure people are:

• Opening your emails
• Remembering you
• Responding
• Clicking
• Buying from you

If you’re an e-commerce brand, you need to make sure you hit the inbox, show your products and brand, and get people to come back to your site.

Let’s start with the plain text emails.

Email 1: Ask Them for a Reply

The very first email people get from you should ask them for a reply.

If somebody responds to your first email, you’re going to stay in their inbox for at least the next three emails.

This is building trust.

You should also add your profile picture. That profile picture is something they’re going to start remembering.

No one is going to buy from you the first time they see you. You have to build trust, you have to be memorable, and they have to come back through your follow-up.

I call it the famous follow-up.

Make sure your email includes:

• Your profile picture
• Your name
• Your business email
• Your business name in the subject line
• Preview text
• No more than five lines

They were just on your website. Maybe they filled out your contact form, lead magnet, landing page, or newsletter form.

Now they’re going to see your business name in the subject line, your profile picture, your name, and who the email is from.

You don’t want to totally confuse somebody. They’re going to think, “I have no idea what this email is.”

No one cares about your email if they never see it. It’s all about the open rates.

Your copy can be super simple: “Hey, thanks for signing up. We appreciate it. But before we send you what we promised, please respond back.”

You can say whatever you want, but you want them to respond back.

Once they do, you’re going to get higher open rates, higher click-throughs, and stay in their inbox later.

Email 2: Send Educational Value

The second email should provide education, helpful tips, and then get them to go somewhere.

Keep it to no more than five lines.

You can send people to:

• Your YouTube channel
• Your blog posts
• Your LinkedIn

That way you can continue building the relationship.

Grab your best blog, your best video, or whatever you want to share and put the link in the email.

Use the same profile picture, your name, your business name, a good subject line, preview text, and no more than five lines.

Give them a little education, a few tips, and a little value.

Then say, “If you want to watch the whole thing and learn the whole thing, here’s the link.”

You don’t want to put all the content in the email because people are busy. They just don’t have time.

What type of emails can you send to provide education?

You don’t want to sell.

Emails are to be remembered.

When somebody sees you in their inbox providing value, and then they see you in ads providing value, you’re going to be the one they remember, reach out to, and hire.

That is one of the most important things here.

Email 3: The 9 Word Email

Let’s say somebody is ghosting you.



They’ve gone cold. They stopped responding. They’ve been on your email list for over a month.

Send them a 9 word email.

This is one of the most powerful emails out there.

No more than nine words. That’s the trick.

Your subject line can be:

• Quick question
• Quick follow-up
• Still there?
• Is this still the best email for you?

Then make the email about them.

“Hey, are you still looking to grow your brand?”

You can change this based on your business:

• Are you still looking to lose weight?
• Are you still looking to get in better shape?
• Are you still looking for a new logo?
• Are you still looking for marketing services?

They’re going to feel compelled to respond with yes or no.

That’s all they have to do.

This increases your open rates and gets people to stay on your list, sign up with you, or get off your list.

3 Emails for an E-Commerce Brand

If you have an e-commerce business, there are three emails you should be sending:

1. A welcome email
2. An abandoned cart email
3. A VIP email

The Welcome Email

You need to welcome people to your brand.

Make sure the email is branded because they were just on your site.

Keep it simple. You don’t need to overwhelm them with text. They already read all the text on your site.

Add your logo at the top, say welcome, add a button to go back and shop, show a nice image of your product, and show the three top things you’re trusted for.

You can also add:

• Reviews
• Case studies
• Products people can relate to
• Other products they might not know you offer

Maybe somebody came in for one of your products and didn’t realize you had necklaces, bracelets, or other options.

The purpose of e-commerce emails is to get people back to the site with short previews.

Get them to open your email, make it branded, keep it simple, show the trust, add reviews, and get them to come back and look at your products.

This isn’t rocket science.

You just have to build relationships and get people to remember you.

The Abandoned Cart Email

Not everyone buys the first time they hear about you.

Not everyone has their credit card handy.

I always think of somebody at a red light on their phone scrolling.

Maybe they saw your ad. Maybe they saw your marketing. Maybe they got your email, clicked through, went to the product page, and couldn’t purchase.

Then the light turns green and they have to take off again.

You have to imagine every single customer that way.

You have no idea where they are, so you have to show customer empathy and meet them where they’re at.

When they go to your product page, send the abandoned cart email within one hour.

Show them:

• The exact product they were looking at
• The product image
• The price
• A button to open their bag
• Secure checkout
• Shipping information
• Easy returns
• A 10% coupon
  

Shopify and Klaviyo can help you do this.

You can also use HubSpot or GoHighLevel depending on your type of business and brand.

The goal is to track where the person came from, what they clicked, what they viewed, and what they purchased.

The VIP Email

Add a VIP newsletter or VIP pop-up to your site.

People can join to get:

• A coupon code
• Early access
• Pre-order sales
• Products that are on sale
• Black Friday sales early
• New product launches
• Customizations from the founder

After they sign up, tell them to check their email and confirm it.

Tell them they’re VIP early access. Tell them they’re special. Tell them they’re going to be part of all the secret stuff you’re doing.

Tell them what they’re going to get, the offers they’re going to get, and every single thing that will make them feel special and part of your list.

Once somebody joins your VIP list, they support you, trust you, and start liking your brand.

You can then ask them to refer people and leave five-star reviews.

You don’t need hundreds of thousands of people.

You need a few thousand people who open your emails, click through, like your social media posts, repost them, share them, sign up for your offers, and leave reviews.

Those people become true fans of your brand.

Consistency Is the Key

Use emails to follow up and remind people of you and your brand by building better relationships.

You can send one email a week.

You can send one email every other week.

You can send emails three or four times a week.

It all depends on you, your brand, and how consistently you want to follow up.

The goal is consistency.

If you only send an email once a year, no one will remember you. No one will care. No one will click. No one will open.

If you can only send one email a month, send one email a month.

Send it on the same day, at the same time, with the same branding.

You don’t want people to get lost and forget who you are.

Send emails as often as you can, as long as you’re providing value, education, and not being salesy.

Build better relationships, help people remember you, and get more sales.