The Social Sales Funnel Blueprint
Brad • July 16, 2024
Four simple tips:
- Make landing pages simple and focused: Keep your landing pages straightforward and to the point. Include a valuable video and a clear call to action to encourage visitors to engage and take the next step.
- Send follow-up emails regularly: After initial contact, follow up with a few emails over a few days, then spread them out weekly. Provide valuable content without pushing for a sale to stay top of mind and build trust.
- Focus on one or two social media platforms: Choose the social media platforms where you can be most active and provide the most value. Building authority and trust on these platforms will help you engage with your audience more effectively.
- Use retargeting ads to stay visible: Set up retargeting ads to remind people about your brand after they have engaged with your content. This helps keep you visible and builds trust, making it easier for them to come back and buy when they're ready.
HOW TO FOLLOW-UP WITH NEW LEADS FULL GUIDE
Hey, how's it going? I'm Brad Smith, owner of
AutomationLinks
. I've been in marketing and automation for 10 years, and things change every six months. Today, I want to share with you the new social sales funnel that we've been using. It's all about showing empathy for our audience and clients. Forget complex marketing funnels; let's get to the point and see how this new approach can help your business grow.
Understanding the Social Sales Funnel
The old way of doing things involved complex funnels with organic posts, ads, landing pages, follow-ups, and emails. While
you still need follow-up and automation
, how people learn about you, trust you, and build relationships with you has changed. Nowadays, you sell on social media by building authority. Are you an expert in your industry? Are you the go-to person for your product or service? This new funnel works for e-commerce, local businesses, services, courses, and coaches.
Understanding the Social Sales Funnel
The old way of doing things involved complex funnels with organic posts, ads, landing pages, follow-ups, and emails. While
you still need follow-up and automation
, how people learn about you, trust you, and build relationships with you has changed. Nowadays, you sell on social media by building authority. Are you an expert in your industry? Are you the go-to person for your product or service? This new funnel works for e-commerce, local businesses, services, courses, and coaches.Our clients have seen amazing results, from new businesses to those generating millions a month. In my videos, I share tactical advice and break down these steps. If you're new here, comment "new," or if you're on our website/this blog, schedule a call to see how this blueprint can work for your business.
Simple tips:
- Focus on building authority on social media.
- Share valuable, educational content.
- Show empathy for what your clients need.
Building Awareness with Social Media
Think about your clients and what they want. It doesn't matter what you want or what your ads say. Focus on what your clients are searching for and what will make them click your link. Why would they give you their email address? Use retargeting ads to build trust and relationships. Keep your landing pages simple and to the point.Your landing page should include a video where you provide value and education. Offer something in exchange for their email address, like a free blueprint, guide, webinar, or book. Make it valuable to them, not just to you. Include a call to action, like a coupon code or a scheduling option.
Simple Tips:
- Make landing pages simple and focused.
- Include a valuable video and offer.
- Use clear calls to action.
Engaging Your Audience
Building relationships is key
, especially with new clients. They might not buy today but show them your prices so they can reference them later. Follow up by building relationships and educating your audience. Send a few emails within a three to four day period, then spread them out weekly. Keep providing value without pushing for a sale.The goal of emails is to stay top of mind and show you're an authority in your industry. Make sure they never forget about you by sending regular, valuable content. This way, whenever they’re ready to buy, they’ll come to you.
Converting Leads into Customers
Make sure your clients follow you on your most popular
social media channels
. This builds trust as they see your posts and emails. If they think you're a celebrity because they see you everywhere, that's a good sign. Choose one or two social media platforms to focus on and become an authority there.If clients see your posts frequently, they’ll come to you when they’re ready to buy. Whether it’s a product on Instagram, a course on LinkedIn, or your services on Facebook, make sure they know where to find you and what to expect.
Simple Tips:
- Focus on one or two social media platforms.
- Build trust by being active and engaging.
- Make your services easy to find and easily understandable.
Customer Relationships
Follow up with your clients not by using sales techniques, but by
building relationships
and providing value. If someone fills out a form on your website, send emails that give free stuff, tell them how to do things, and simplify their lives. The goal is to educate, not to push for a sale.
Continue to provide value and stay top of mind. Some clients might buy right away, while others might take months or even years. Keep nurturing those relationships, and when they're ready, they'll know where to go.
Simple Tips:
- Follow up by providing value and education.
- Stay top of mind with regular, valuable emails.
- Be patient and consistent in nurturing relationships.
Tools and Resources
To really scale and grow, start using retargeting ads
. With AI, retargeting is cheaper than ever. Build relationships, get clients to your landing page, and then use ads as reminders. Don’t reach out to new people with ads; instead, get them to follow you organically and build relationships first.Set up retargeting ads to remind people about you after they've engaged with your content. This keeps you visible and builds trust, making it easy for them to come back and sign up or buy when they're ready.
Simple Tips:
- Use retargeting ads to stay visible.
- Focus on building relationships before selling.
- Keep ads simple and focused on reminders.
Simplifying the Process
Start by
becoming an authority
on one social channel. Make your content educational and helpful. Sales now happen on social media, so be active and visible there. If clients see your posts often, they’ll come to you when they're ready to buy. Make the sales process simple with a straightforward landing page, automated emails, and retargeting ads.Simplify your sales funnel: use a landing page, seven automated emails, and retargeting ads. Make it easy for clients to understand your offer and how to get it. Build trust through consistent, valuable content.
Simple Tips:
- Be an authority on one social channel.
- Simplify your sales funnel with clear steps.
- Build trust through consistent content.
Wrapping Things Up
Start building relationships with your customers by providing valuable, educational content. Make your sales funnel simple: use a landing page, automated emails, and retargeting ads. Focus on what your clients want, not just what you want to sell. If you need help, schedule a call with my team or join one of my courses. Thanks for reading, and I look forward to helping you grow your brand!
HOW TO FOLLOW-UP WITH NEW LEADS FULL GUIDE
Build Authority on Social Media
Share valuable, educational content to establish yourself as an industry expert. Use retargeting ads to build trust and direct clients to a straightforward landing page with clear calls to action.
Engage and Convert Leads
Follow up with valuable emails and maintain a presence on one or two social media platforms. Use retargeting ads to remind and re-engage potential clients.
Simplify the Sales Process
Create a simple landing page, automate emails, and use retargeting ads. Focus on providing clear, consistent value to clients and making the process easy to navigate.
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