Social Media Automation Strategy (AI Prompt)

## Content Scheduling System

**Optimal Posting Times (based on engagement research):**

| Platform | Best Times | Best Days | Frequency |
|----------|------------|-----------|-----------|
| Instagram | 11am, 7pm | Tue, Wed, Fri | 1-2/day |
| LinkedIn | 8am, 12pm | Tue, Wed, Thu | 1/day |
| Twitter | 9am, 12pm, 5pm | Mon-Fri | 3-5/day |
| TikTok | 7am, 12pm, 7pm | Mon, Wed, Fri | 1-2/day |

**Weekly Content Calendar Template:**

| Day | Instagram | LinkedIn | Twitter |
|-----|-----------|----------|---------|
| Mon | Carousel (educational) | Industry insight | Thread + 3 tweets |
| Tue | Reel (how-to) | Case study | Quote + engagement |
| Wed | Story series | Thought leadership | Poll + discussion |
| Thu | Behind-scenes | Team/culture | Tips + engagement |
| Fri | User showcase | Weekly roundup | Fun/personality |
| Sat | Reel (trending) | - | Minimal |
| Sun | Inspirational | - | Minimal |

**Batch Creation Workflow:**

```
Monday (2 hours):
└── Plan week's content themes
└── Write captions for all platforms
└── Create content briefs for design

Tuesday (3 hours):
└── Design all graphics in Canva
└── Record all video content
└── Edit Reels/TikToks

Wednesday (1 hour):
└── Schedule all content in Later
└── Prepare first comments
└── Set up engagement prompts

Daily (20 min):
└── Respond to comments
└── Engage with target accounts
└── Check DMs
```

## Engagement Automation

**What to Automate:**
✓ First comment on your own posts (increases engagement)
✓ DM welcome message for new followers
✓ Like notifications to your stories
✓ Scheduled engagement reminders

**What to NEVER Automate:**
✗ Replying to individual comments (looks robotic)
✗ Mass following/unfollowing (gets you banned)
✗ Automated replies with "DM me" (spam)
✗ Fake engagement pods (algorithm penalty)

**First Comment Strategy:**

When post is published, automatically add first comment:

Example for carousel post:
"Which of these tips are you implementing first? Drop a number below! 👇 (I read every comment)"

Example for Reel:
"Want the template I used? Comment 'TEMPLATE' and I will DM it to you!"

**Automation Setup (via ManyChat for Instagram):**

```
Trigger: Comment contains "TEMPLATE"
     ↓
Action: Send DM with lead magnet
     ↓
If: Not following
     ↓
Then: Add message "Follow for more tips!"
     ↓
Add to: Lead segment in CRM
```

## DM Automation

**Welcome Message Sequence (for new followers):**

**Immediate:**
"Hey [Name]! 👋 Thanks for the follow! I am curious - what brought you here?"

**Options after they respond:**
- If mentions [topic]: "That is exactly what I help with! Check out [resource]"
- If mentions [pain point]: "I get it - [empathy + solution]. Here is something that might help: [link]"
- If vague: "Love it! Feel free to reach out if you ever have questions about [topic]"

**Lead Qualification Flow:**

```
User sends DM with question
     ↓
ManyChat: "Great question! Before I help, quick q:"
     ↓
"Are you a [Option A] or [Option B]?"
     ↓
Based on answer:
- Option A → Send Resource A + tag in CRM
- Option B → Send Resource B + tag in CRM
     ↓
After 24 hours if engaged:
"By the way, I have a [free call/resource] if you want to go deeper: [link]"
```

**Handoff to Human Rules:**
- Complaint or negative sentiment → Immediate human
- Complex question → Human within 4 hours
- Sales inquiry (high-intent keywords) → Human within 1 hour
- Simple FAQ → Automation handles fully

## Crisis Detection

**Alert Triggers (via Brand24 or Mention):**

| Trigger | Alert Level | Action |
|---------|-------------|--------|
| Negative mention + viral (10+ shares) | Critical | Slack + SMS to founder |
| Customer complaint public | High | Slack to support team |
| Competitor mentions you | Medium | Weekly digest |
| Influencer mentions you | Medium | Immediate Slack |
| Brand name misspelling surge | Low | Monthly report |