AutomationLinks

How Blogging Can Increase Your Lead Generation
Brad Smith • May 30, 2019

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

Starting a blog is the best way to get more sales, traffic, and leads. Blogging has the potential for playing a vital role in the overall growth of your business. When prompted with this idea, most business owners tend to have many questions. Today we will try to address those questions while discussing the effectiveness of blogging.

How to Achieve Double-Digit Lead Generation Growth?

A recent study surveyed 1400 companies. The study successfully established a direct relationship between the number of blog pages indexed by Google and the traffic a website gets via those blogs.

In fact, the study concluded that increasing your pages by 50-100 can result in blog traffic growth which falls in the double-digit range.

It is quite evident that the more the blog posts, the more the pages in your blog, the more they get indexed and the more blog traffic your website gets. Hence, you get more business leads which allow you to generate more revenue.

How do you generate a large number of indexed pages?

It is as simple as following these steps,
1. Start by creating a blog.
2. Post regularly (the recommended frequency is 1-3 times a week).
3. Promote your blog posts (promoting your blog posts is much more important than creating them)

What is the threshold number of blog posts?

The traffic generation from blogs increases remarkably once you make 20+ blog posts.

Marketing experts suggest that once you have made 24-51 blog posts, your blog will start pulling in considerable traffic to your website.

This is the threshold that you need to cross as this is how long it takes a blog with enough pages indexed by Google for attracting visitors and backlinks from other websites. Hence, blogs are a great tool for marketers to attract traffic and generate leads in an efficient manner. And marketers who decide not to use blogs are simply leaving a big chunk of sales for their competitors.

A recent research study showed that blogs with higher post count generated 77% more leads as compared to blogs with lower post count.

How to get your blog posts ranked higher on Google?

It is important that your blog posts are ranked higher in the search results of Google. This is because people tend to visit websites which rank higher as this establishes a sense of credibility. For getting your blog posts ranked higher, you need to use a technique called Search Engine Optimization (SEO). Search Engines like Google are designed to filter out only the relevant posts and rank them accordingly. SEO tends to add appropriate keywords to your blog post so that it becomes more relevant to a wide range of Google searches. Hence, making SEO a must if you want your blog to have more visibility and generate more leads.

Generating leads via a website can be very difficult on your own especially if you are unaware of the standard practices. If you are struggling with this then you should acquire the services of AutomationLinks. We have a wide range of expertise and we specialize in transforming a website into a sales funnel. We use highly effective techniques like creating blog posts and SEO for generating leads. If you want to increase your digital sales then feel free to contact us!

Take Action Today!

At the end of all my blogs I try and encourage you to take action today. Start blogging today and let us know if you need any help!

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