This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.
Starting a blog is the best way to get more sales, traffic, and leads. Blogging has the potential for playing a vital role in the overall growth of your business. When prompted with this idea, most business owners tend to have many questions. Today we will try to address those questions while discussing the effectiveness of blogging.
A recent study surveyed 1400 companies. The study successfully established a direct
relationship between the number of blog pages indexed by Google and the traffic a website
gets via those blogs.
In fact, the study concluded that increasing your pages by 50-100 can result in blog traffic
growth which falls in the double-digit range.
It is quite evident that the more the blog posts, the more the pages in your blog, the more they
get indexed and the more blog traffic your website gets. Hence, you get more business leads
which allow you to generate more revenue.
It is as simple as following these steps,
1. Start by creating a blog.
2. Post regularly (the recommended frequency is 1-3 times a week).
3. Promote your blog posts (promoting your blog posts is much more important than
creating them)
The traffic generation from blogs increases remarkably once you make 20+ blog posts.
Marketing experts suggest that once you have made 24-51 blog posts, your blog will start
pulling in considerable traffic to your website.
This is the threshold that you need to cross as this is how long it takes a blog with enough pages
indexed by Google for attracting visitors and backlinks from other websites. Hence, blogs are a
great tool for marketers to attract traffic and generate leads in an efficient manner. And
marketers who decide not to use blogs are simply leaving a big chunk of sales for their
competitors.
A recent research study showed that blogs with higher post count generated 77% more leads as
compared to blogs with lower post count.
It is important that your blog posts are ranked higher in the search results of Google. This is
because people tend to visit websites which rank higher as this establishes a sense of
credibility. For getting your blog posts ranked higher, you need to use a technique called Search
Engine Optimization (SEO). Search Engines like Google are designed to filter out only the
relevant posts and rank them accordingly. SEO tends to add appropriate keywords to your blog
post so that it becomes more relevant to a wide range of Google searches. Hence, making SEO a
must if you want your blog to have more visibility and generate more leads.
Generating leads via a website can be very difficult on your own especially if you are unaware
of the standard practices. If you are struggling with this then you should acquire the services of
AutomationLinks. We have a wide range of expertise and we specialize in transforming a
website into a sales funnel. We use highly effective techniques like creating blog posts and SEO
for generating leads. If you want to increase your digital sales then feel free to contact us!
At the end of all my blogs I try and encourage you to take action today. Start blogging today and let us know if you need any help!